Overview

H+ is a cross-company strategic organization formed by Hakuhodo Inc. and D.A.Consortium Inc. (DAC), designed to support clients' marketing and media activities in the APAC region. Our mission is to empower the digital future for client marketers by creating brand experiences that adapt to evolving lifestyles and uncover latent demand. With H+ as your strategic partner, we are dedicated to maximizing the effectiveness and efficiency of your communication. Our philosophy is rooted in Hakuhodo's Sei-katsu-sha Insight philosophy and our proprietary InsightOut® approach. Our proprietary InsightOut® planning approach, which understands people as ”sei-katsu-sha” —holistic individuals with diverse lives, preferences, aspirations, and dreams— enables us to develop engaging communications that deeply resonate with consumers on a personal level. By leveraging data and technology partnerships, we gain profound insights into sei-katsu-sha, including their motivations and behavior. This understanding drives us to establish meaningful connections between our clients, sei-katsu-sha, and society. The InsightOut® approach brings these insights to life, ensuring our understanding is translated into actionable strategies. In the dynamic APAC region, our focus is on empowering clients to engage in meaningful conversations with consumers across advertising, owned media, commerce, and CRM. H+ places data and technology at the core of our strategies to help clients navigate this rapidly evolving landscape. Launching H+ is a decision to empower all our in-market companies and accelerate our growth outside of Japan. As we continue to innovate and seize opportunities, we remain committed to contributing to the success of your marketing digital transformation in the ASEAN region.