Overview

Founded as a 2020 Pivot due to the Pandemic, Honest Lash was built to succeed and scale regardless of external non-controllable circumstances. The What: Honest Lash is a lash extension franchise that offers lash extensions, brow tint, waxing, lamination, natural lash lifts & tints. Honest Lash is a beauty concept that has been built by generations of McDonald's franchise ownership. With four corporately owned Honest locations, & three franchised locations on the way, we are ramping up to take over our home state before expanding nationwide. With a relatively low initial investment, franchisees can get into the concept on the ground level & work closely with company leadership to build a strong network of owners with a family business feel. Built to adapt, Honest Lash has been a labor of love and a testament to agility and flexibility since its foundation. Because it was founded during the pandemic, the business model was built specifically to adapt and overcome, regardless of external factors. Furthermore, Honest Lash presents a unique opportunity within the beauty and lash spaces. The Why: While lashes are the medium, the central traits and goals of the business are all centered around family. After decades spent watching his father and grandfather run successful businesses and being a part of a growing family business, Founder & CEO Jonathan Ellis is ready to give back by passing along his expertise and building a family business that will serve others similarly to how the Ellis family business served him. The beauty industry is worth over $90 billion and growing. By opening a beauty business, franchisees have an opportunity to join a supportive, communicative group of industry professionals and provide an in-demand service with a strong potential for referral and repeat revenue. Honest Lash presents an opportunity for passionate, motivated entrepreneurs to build a legacy with a business that is informed by experience with franchise giants. Come and Take it!