Overview

Honcho Fitness Wear is a lifestyle clothing brand focused on creating modern gym wear for those who live an active life. The brand was designed and created in San Jose, CA by fitness enthusiast and entrepreneur, Chad Akabane. In 2018, the first run of Honcho t-shirts were printed for a select group of friends who shared a similar goal of "getting shredded" for the upcoming summer. The clothing was meant to act as a empowering reminder to stay motivated and driven to the task at hand. Today, Honcho Fitness Wear has a purpose of being worn as a statement piece both inside and outside of the gym to remind those to not lose focus of their goals and aspirations. The word Honcho is used to describe someone who is a leader or boss in their own life. Our motto is "Lead Your Journey" meaning that YOU are the boss of your own life, and no one is going to conquer your dreams for you. Whether it be in fitness, business, or just life, we believe in constant self-improvement wherever your journey may take you. Dream big, hustle hard, and be the boss of your life journey. That is what the Honcho lifestyle is all about!! #TheHonchoLifestyle