Hiwatt, kicked off in the late 1960s under the guidance of former Sound City guru Dave Reeves, gave Marshall a run for their money. With artists such as The Who, Moody Blues, Pink Floyd, Rolling Stones and Jethro Tull the brand was at the forefront of guitar amplification for the remainder of the 1960s and much of the 1970s. Dave Reeves’ untimely death and severe licensing problems threw the trade mark into the doldrums for much of the next two decades. Hiwatt’s second coming arrived once new trademark owner Richard Harrison took control pursuing an aggressive marketing policy during the present century. This has been proven with new artists such as Coldplay, The Killers, The Enemy and Arctic Monkeys embracing the truly unmistakeable Hiwatt sound. In short Hiwatt is back amongst the top five amplification companies in the world. The Hiwatt is the classic British Rock 'n' Roll Amplifier still built to the highest standard. Road tested by a generation of great musicians, British Hiwatt Amplifiers have proven their dependability and durability year after year. Since 1963, Hiwatt products have been built in England to the highest specifications, using only the best components available. Today, a highly skilled team of engineers continue to custom-build Hiwatt amplification products to those original specifications, providing the power and reliability that the professionals have come to expect.
