Hiip is an Asian-based automated influencer marketing platform. It connects brands and advertisers with “social influencers” who have a proven significant social media presence. Hiip built from the ground up a data-driven technology that sets it apart from Agencies. This Technology allows brands and advertisers to set specific criteria for a campaign, the Hiip platform using its data driven Technology will recommend the most suitable influencers based on the Algorithms and AI that Hiip has developed. These Algorithms and AI drill down through all the Influencers followers and creates a profile of that Influencer’s followers and reach. The Hiip Technology utilizes natural language processing to review the results of the campaign by analyzing the relevance of comments made about the posting and also the sentiment of comments to provide a performance indicator for that specific posting and campaign. This analysis not only provides insight into the influence of a specific influencer but also provides key information to allow the campaign manager to adjust and take action for marketing strategies related to influencer engagement going forward. The Hiip Platform is available in Vietnam and Thailand in local language and English.
