Overview

The Extraco Events Center, home of the Heart O’ Texas Fair & Rodeo, is the center of entertainment in Central Texas. In the early 1950s, McLennan County voters elected to put $1.2 million towards a new entertainment and agricultural venue, culminating in the construction of the iconic Coliseum and surrounding grounds in 1953. Today, its mission to produce events for education, entertainment and agricultural experiences while giving back through youth scholarships has had a positive outcome for Central Texans. The premier facilities host over 225 events with an attendance of 420,000 and a $40 million economic impact annually. In 2012, the Heart O' Texas Fair & Rodeo celebrated its 60th Anniversary! Over the past 59 years the Fair & Rodeo has offered Central Texas a place to come and support the community while enjoying the sights, sounds and smells that make the Heart O' Texas Fair & Rodeo what it is! To produce events for education, entertainment and agricultural experiences at the premier multi-use facility while giving back through youth scholarships and a positive economic impact to Central Texas.