Rara Carrillo
HDI/ HDI Adventures' Art Director: Brand/ Advertising/ Marketing || Sining Kayumanggi para sa kalikasan, sa mga hayop at sa mga nasa laylayan ng lipunan: Freehand Illustrator, Painter, Pyrographics Artist, Wood Carver
Metro Manila, National Capital Region, Philippines
HDI started as a CSR Project to ease the inconvenience of Filipino commuters forced to wait for public transport under the scorching heat of the sun. With much dedication, HDI approached the Metro Manila Development Authority (MMDA) and expressed intention to construct waiting sheds free of charge. Later on, interests from people to turn the sheds to advertising sites keep coming. Thus, in 1991, HDI Stopovers was born. With the passion to continuously improve, in 2003, HDI Adventures was launched to address the need for diversity in the out-of-home advertising industry. In less than a decade, HDI Admix was formed to provide digital OOH sites in the most sought-after locations. Since 2015, HDI has been known to be one of the Top leading providers of out-of-home media gaining the trust and respect of the biggest local and international brands.
