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Guge LTD

Design
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Overview

Seth’s career has included design leadership roles at Arc Worldwide/Leo Burnett, Euro RSCG, and Burrell Communications where he has brought his creative talents to brands such as Target Stores, McDonald’s, Starbucks, Michael Jordan, Verizon, Citi, and Proctor & Gamble. Most notably, he helped McDonald’s Corporation spearhead the Asia roll out of its U.S. retail initiatives while working at Arc Worldwide in Chicago. Recognition for Seth’s work spans both the print and digital worlds including being featured in Print Magazine for the design of Michael Jordan’s book, “For the Love of the Game” and best-in-class design accolades by Amazon.com for the Crest Whitestrips online storefront pages. He is also proud to have been one of forty design leaders selected by Harvard Business School for the 2007 Business Perspectives For Design Leaders program. With his passion for creativity, Seth has enjoyed opportunities to teach design as an Adjunct Professor at Judson University in Elgin, Illinois. He also spends much time giving back to the design community as a member of the American Institute of Graphic Design and one-on-one mentoring of upcoming designers. Specialties Design, Branding, Advertising, Digital, Social Media, Web Design, Logo Development, Retail Design