Groomly is a brand-as-a-service (BaaS) platform that helps influencers develop their own digital and physical products instead of promoting other brands, and enables them to launch their own membership clubs, gated communities, or direct to consumer brands. There is a drastic change happening in the startup ecosystem! Before now, when a visionary picks up on an idea, they put together a pitch deck and go in search of investors. When they finally secure that, they begin the usually herculean task of gaining customers! In the case of influencers and content creators being the founders, they have effectively solved this first problem because they have hundreds of thousands of people who already love them and will buy from them! Influencers and content creators no longer need to rely only on brand ambassadorships, paid partnerships, or events to be profitable. The future is here!
