The Great Brand is a private holding company, made up of 11 subsidiaries, spread over four poles of activities: SERVICES, BTPH, AGRO and INDUSTRY the BTPH is the group’s pole of excellence it is specialized in the realization and the construction in the building and public works and other complementary subsidiaries in logistics, metal construction, pvc carpentry and CES works Reinforced by two other subsidiaries in the service division, with the study, design and engineering activity, and another subsidiary in real estate development allowing the group to develop its offer in high standing residential. The first family company was founded in 1980 by Mr Miloud BOUROUAG in his hometown “chelghoum laïd” in the eastern region of Algeria (500 km from the capital). The company embarked on the construction industry with several projects in the housing sector, the second generation appeared to take over from the 2000s, with the appointment of one of the Reda children at the head of the group, after training as an engineer in thermonuclear power plants, and several years of immersion in the various departments of the family business.
