GISTICS connects the value of products and services with the imaginations of future customers. As an early stage GROWTH-MARKETING FIRM, we specialize in the often perilous transition from engineering and prototype development to a breakthrough commercial launch. Our approach to BREAKTHROUGH COMMERCIAL LAUNCHES starts with an relentless focus on high-impact / high-value first sales meetings with customers, typically early adopters in an emerging market category. We work backwards from successful ENABLEMENT of DIRECT and CHANNEL sales teams, creating the content, tools, and “air cover”: ► Executive primers and white papers ► Innovation and launch summits ► Messaging briefs for onboarding employees, PR firms, etc. ► Multichannel webinars and webcast whiteboarding sessions ► Pitch and solution framework presentations ► Product marketing and customer success videos ► Recruitment, placement, and performance support of full-time and fractional CXOs This may include the deployment of operational Infrastructure for ► Account-based marketing and deal nurturing ► Content marketing with extensive use of curated third-party media ► Inbound marketing and campaign analytics ► Pay-per-click (PPC) and retargeting ad campaigns ► Regional meetups and workshops ► Sales funnel design and weekly review protocols ► Thought leaders (support portal for public speaking, guest blogging, presentations, interviews) We shorten sales cycles, adapting the CHALLENGER SALES PROCESS to content marketing, sales enablement, and influencer engagement. We define a successful launch for a CLIENT-PARTNER ... as achieving a strategic if not preemptive positioning ... of a new, often disruptive, value proposition ... in a niche “beachhead” market ... comprised of classic Early Adopters thus activating an emerging business ecosystem and a global network of channel and solution partners.
