What story does your brand tell—and who embraces it? Girvin's practice focuses on storytelling in brand development—building community relationships through refreshed, newly aligned communication design and messaging. Attention and brand attunement adds value to business positioning—experiencers embrace newly resonant, relevant messaging and visualizations. Our method extends beyond messaging and imagery to experience—examining how the brand can be holistically framed; and managing how the person feels and senses brand presence and cult. Every brand, and brand culture, has a different story to tell—from our work with enterprises that are hundreds of years old, to new branding cultures that are emerging today. Every brand must be reflective in its communication—the story that comes from within, must be reflectively perceived from without; people relate to stories that they can personally connect with. Those alignments are our focus. What's your story and who cares about it? Community + Storytelling | Human Brand: http://www.girvin.com/subsites/humanbrands/ New explorations: http://www.girvin.com/about/thinking/blasts.php?movies=embrace_change
