Prohibition might have been a century ago, yet getting to market hasn’t gotten any easier. High cost of entry in the on-trade, low margins in the off-trade, disinterested wholesalers, time-poor distributors, promotion-driven grocers, lackluster field sales teams, apathetic bartenders … Ugh. No thanks. We’d rather take on the pirates. Luckily we’ve got our own smuggling racket. Amazon. Our job is to get your liquid into the glasses of the people who care. Unlike Gertie, we don’t have to go to sea to do it. These days our route to market hack is Amazon. The shop that never closes. Delivers the next day. No central buyer that says no. No distributor with excuses. It’s just you and the customer. Oh and your trusted Gertie’s gang bringing good booze to the people.
