GENERAGE is a professional business consulting and executive education venture, for bringing world class warehousing concepts, systems and processes, to meet the challenges in retail and auto parts operations. Warehouse management practices in India are still far from international global standards, which is not fully sensitized to the best practices in warehousing and inventory management, as a result most companies and customers get largely affected. One of the largest segments who compulsorily have to rely on large scale warehousing operations currently is the automotive segment, especially in the after sales which concerns both, the business and the customers. Customers in India do not get the best what they deserve in terms of after sales, for reasons of primarily non-availability of right parts at the right time when they are needed, or delays and discrepancies and wrong parts in many cases. A warehouse is the focal point of the entire business, especially for companies having a high engagement in after sales (automotive, white-goods), to accurately deliver and in a most efficient manner. An efficiently managed warehouse can increase productivity, reduce costs, cut losses, increase revenues, and more importantly, move up the value chain to delight the customers. An efficient operation stems from elementary warehouse design, combined with right selection of racking, material handling equipment, and robust systems and processes, with embedded monitoring of key performance indicators, which hold the key to profitability.
