Funnel 21 was in September 2009 granted the exclusive world-wide rights in sports and media to make available a 21st century digital database aggregation and marketing software that provides the foundation stone for sports marketing, sponsorship and administration in the digital age. For bodies like the NBA, NFL, NHL MLS, UEFA, FIFA, EPL, Primera Liga and Bundesliga it affords the opportunity to aggregate all club data and up-sell tournament sponsorships at a huge increment. http://www.slideshare.net/eamonnwatson/funnel-21-presentation Within leading sports and media organisations there is a huge commercial itch to scratch. Legacy systems can't suck disparate customer data into one pot and thus fail to maximise internal revenue or the value of partner deals. Funnel 21 allows brands to instantly aggregate a phenomenal database, add behavioural profiling for web and mobile activity and leverage a huge commercial advantage over their competitors, in the fight for sponsorship. Stage one involves a technology that is already active in the US military aviation sector. In laymen’s terms it sucks all customer data from multiple platforms and systems into one bin, without the need for any additional IT expenditure. On top of this sits an Executive Dashboard Interface allowing Commercial and Marketing Directors to run any analysis they require, live across all the sources of data that are plugged into the aggregated database. Step two deploys club branded web and mobile browsers that gather fans' online and mobile behaviours building a library of personal data on each supporter worldwide. Step three makes this data available to media owners and sponsors as a plug and play solution to feed only personalised relevant content and marketing activity. Charging for online content is unnecessary if you have data of outstanding quality and quantity.
