Overview

Fruchthandel Magazine is the leading independent trade magazine in German for the international trade in fresh fruit and vegetables. It was founded in 1916 and is published weekly by Fruitnet Media International GmbH, Düsseldorf, Germany, part of the Fruitnet Media International Group. Fruchthandel Magazine reports in depth on international sourcing, the supply of fresh produce to the German market, and the complete supply chain up to the point of sale. Topics include • The complete range of fresh fruit and vegetables and fresh convenience products • Packing, refrigeration and storage, transport and logistics, information technology and data management, food safety, quality assurance • Trends in production, distribution, food retail and consumption • Marketing, sales and distribution, product presentation at the point of sale • New trends in consumption and consumer behaviour • Trade exhibitions and conferences, trade association activities • Trade structures, political and economic issues affecting the international trade