Overview

BRAND STORY We Want Way MORE THAN just Natural and Organic Frida spent an intensive 4 years formulating our products with superior selected high-performance botanical ingredients. She worked with nearly 500 natural and organic raw ingredients and involved in 3 R&D Labs between France and Korea during the process. She aims to craft our formula to beautifully mix French superpotent molecular botanicals and Korean long-lasting beauty technology to achieve the most attainable and effective urban skincare regimen. "To produce skincare that is sourced ethically and sustainably with the best quality of natural ingredients." our PRODUCTS "We aim to create products that perform at the highest standards because “natural and organic cosmetics” are not enough anymore!" Cross-seasonal ‘Breathable Skincare’ Our products were getting tested by 100+ independent examiners. Frida was bold enough to rework the formula until 99% of them were happy. She said, “It is my life-work Thesis”. Nothing has stopped her from hatching our Legendary Formulas. It is cross-seasonal ‘Breathable Skincare’ that maintains healthy pores over time. We cannot THANK YOU enough to our beautiful reviewers, the Expat community in South Korea between early 2013 and 2019, who have carved out our journey this far and beyond. our FORMULAS All the Necessary and only the Necessary We are proud to claim that every each of our product offers our skin the nutrients it needs with: -The QUICKEST practical method of use -A super LIGHTWEIGHT feel on the skin -NONTOXIC ‘breathable’ ingredients -EFFECTIVE direct results all year round -TROUBLESHOOTING the skin issues at the molecular level -Cross-seasonal LEGENDARY formula with long-term benefits "Don’t Let the Unattainable become an Obsession."