We are a bespoke Strategy Consulting Firm that exclusively serves FMCG companies across the world in a very limited number of areas. We partner with C-level executives on mission-critical engagements. Our purpose and passion is to co-create the future of the FMCG industry. That is what drives us. So far, 5 of the 25 world largest FMCG companies have chosen us to deliver mission-critical engagements. We believe some of the largest problems the FMCG industry faces (Value Destruction Cycle in developed markets, rise of asymmetric competition, seismic consumer needs changes, direct-to-consumer, unlock profitably the potential of developed markets...) cannot be solved by traditional consulting approach or pure functional lens and as such require a radically new approach. We believe the FMCG industry will change more over the next 10 years than it has in the past 200 years, and the competitive advantages on which the industry has been built are becoming increasingly obsolete. In this context, the current linear playbook of the industry needs to be refreshed and completed by an exponential playbook. That is at the core of everything we do. Our main focus areas are: - Growth and M&A Strategy - Disruption assessment and Strategy (defensive/ offensive) - Direct-to-Consumer, Consumer Eco-system, Business Model Innovation and Exponential Organization design - C-level executives key-notes Our experience, approach and purpose set us apart: - Unique skill-set: Our consultants combine deep FMCG experience, strategic rigor and entrepreneurial mindset - Immediate impact or nothing: Our unique skill-set enables us to hit the ground running. If we believe all the conditions are not met to guarantee a successful engagement (our expertise, our own capacity, availability of resources on your side...), we say it upfront and we recommend you alternative options. We know how to say 'No' and 'I don't know'. As a boutique Strategy Firm, we are not equipped to handle large scale transformation and we always manage expectations - Sur-measure approach: We understand that strategy is sometimes the easiest part. We work across Strategy/Execution/Culture to de-bottleneck your value creation process. We are the only strategy firm that proposes part-time support to accompany you at your own pace - Independence: Our ultimate mission is to eliminate the need for you to continue to use our services. We aim to make you independent (not dependent). We use your team as much as possible in order to achieve this. We have no political agenda or big fees at stake. We tell you things how they are, with the utmost honesty without fear of loss of popularity - The best ROI: We do not impose Juniors who have little expertise and who could be replaced by your own staff, we only employ experts. You do not pay for hefty over-heads or for 7-digit Partner salaries that you will see only few times during the whole engagement. You pay for expertise and results. Period. Our office is located at the heart of Europe in the country with the highest density of FMCG companies in the world right by the Zurich lake on the beautiful Bahnhofstrasse To know more about our thought-leadership, our services and our client impact, please visit our website To contact us: Address: Haus Gryffenberg, 10 Bahnhofstrasse, CH-8001 Zurich E: contact@fredericfernandezassociates.com T: +41 43 456 26 67 F: +41 43 456 25 10
