Inspired by travel, photography, music, culture, and creativity as well as the people that surround them, Float is a collaboration of friends wanting to express their lifestyle through a brand. Created in 2016, the name “Float” was agreed upon on the basis that both founders did not want to be labeled or categorized. This attitude, to float between the stereotypical societal labels, allows for individuals to balance their interests, surrounding themselves with different people, being forever intrigued and constantly fascinated. We focus on creating quality with limited numbers so that you get a piece that is unique and non-mass produced. Designed and produced from start to finish in the Mother City – Cape Town, South Africa. Each piece is constructed with a commitment to high quality with the hope that the brand can live with you forever. All items are made with a focus on ethical production methods. Float Apparel takes a sustainable approach. We are currently on a path to becoming fully sustainable, a journey we are excited to fulfill. The Float mission is to merge style and functionality into a lifestyle that transcends the norm.
