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fjör

Cosmetics

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fjör

Overview

fjör is the world’s first hydrolytic enzyme skincare brand, from the nordics. Curated for the most sensitive and irritated skin. Year on year, we’re becoming more aware of how environments and the products that we use affect our skin. With that in mind, we focused on finding a biotech partner to develop science-based formulations to find solutions to these growing concerns. We focused on the single most important element that is often overlooked in skincare - which is taking care of the microbiome on your face. The microbiome is the balance of healthy and unhealthy bacteria living on your face. An imbalance of this is one of the main factors that contribute to irritations such as acne, psoriasis, eczema etc. but also plays a part in the ageing process. This is why we want to educate and provide products as both short-term relief and long-term solutions for skin irritations that seemingly feel like there’s no resolution. A byproduct of focusing on this is also creating products with powerful anti-aging properties, so we’re here for all skin types of all ages. the fjor philosophy 1. Simple: streamline product formulas and ranges, so you can focus on everything else. 2. Powerful: Deliver carefully curated ingredients of the highest quality. Fewer ingredients with greater results. 3. Accessible: Provide the first hydrolysed skincare brand at an obtainable price.