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Anna in Bhutan

Retail Apparel and Fashion
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Overview

Anna in Bhutan is filled with happiness. Our luxury scarf line is handmade in Bhutan, carbon negative, environmentally conscious and promotes women’s work. The Kingdom Of Bhutan is known for constantly increasing the well-being of its people. Birthplace of the Gross National Happiness Index, the country promotes economic and socio-cultural developments, while protecting the environment. With its pristine forests, Bhutan is the only carbon negative country in the world, and — despite its size — a trailblazer in the fight against climate change. At Anna in Bhutan, we have developed an ethical scarf line based on those values. The scarves are hand-woven by talented weavers, a tradition that is passed on from generation to generation. Our weavers, mostly working from their homes, practice their craft in full respect of what Gross National Happiness stands for. All our scarves are blessed by highly revered monks in a temple, located in the green lush valley of Thimphu, Bhutan’s capital. It is believed that this blessing will bring its future owner prosperity, harmony, and good fortune. The blessing ceremony is an unbreakable link between the owner, the weaver, and the Kingdom of Bhutan.