Lyte, the technology platform reimagining e-commerce for live events, has acquired the Festicket and Event Genius assets in a move that represents an exciting coming together of services and team worldwide, bringing much-needed solutions to the global promoter community. The Festicket and Event Genius asset acquisition enables Lyte to offer comprehensive, fan-friendly ecommerce solutions for live events anywhere on earth alongside a broad expansion of technology and services. Who are Lyte? In 2012, Lyte founder Ant Taylor attended a sold-out Olympic Games event with half-empty stands while hundreds of desperate fans stood outside seeking tickets. Inspired by this experience, Ant created Lyte to allow fans to easily return tickets they couldn't use and help other fans get verified tickets to events of their dreams. Lyte enables event organisers, venues and artists to enhance their ticketing, ensure shows are full and keep fans happy by providing a safe, official reservation system whilst allowing fans to return tickets to the official point of purchase for a fair price. __________________________ About Event Genius At Event Genius, we’re dedicated to developing the very best technology in order to deliver unforgettable experiences for event-goers around the world. Our end-to-end technology includes ticketing, access control, travel and packages, marketing, data and insights and cashless payment services. In 2019, Event Genius (and the associated Ticket Arena consumer website and brand) was acquired by Festicket, the world’s largest platform for discovering and booking festival trips. We’re proud to have developed partnerships with over 4000 official festival and event partners including Coachella, Tomorrowland, BST Hyde Park, Ibiza Rocks, Untitled Group, Afro Nation, Motion Bristol, Amnesia Ibiza, serving a growing community of over 5 million customers.
