Over the past 4 years, Establish has helped over 1,000 founders create their stories and get featured in major news outlets. Imagine, getting featured in major publications, podcasts, and even TV. Others will see you as an up-and-coming founder building an industry-shifting business. Investors reach out to you every day, so you can negotiate a deal that gives you the best terms & doesn’t dilute shares. To most, that’s a dream. With us, it’s a guarantee. I’ve recognized 3 roadblocks founders face when trying to raise capital & build their startups: 1. Third-Party Validation - Every founder thinks they are the “best” The unfortunate truth is that every founder thinks they are building "the next big thing". Due to this fact, investors are numb to a lot of things you say. Yes, your numbers are important, but at the end of the day, they want to see 3rd party, unbiased sources talking about you. 2. Being early stage - No investor cares about your projections. If you're pre-revenue and have an MVP, a common issue I see is founders talking about sales projections. In early-stage businesses, investors don't bet on your projections, they bet on YOU. Force 3. Conversation Flow - Money is not created and given equally… We've all heard the stories of founders giving too much equity, taking on a partner only for cash, etc... It's not a situation you want to be in. You must talk to a LOT of investors. Find the right one and get the money on terms that best serve the business. If you’re encountering any one of these roadblocks, I have good news! By following the right process, you can get capital, grow your company, and have the right partner. At Establish, we have developed the perfect process. Our clients get featured in the right places and talk to the right investors time and time again. We're obsessed with getting results in the fastest and most predictable way possible. Want to learn more – let’s connect.
