Overview

INTRODUCING A NEW GENERATION OF BEAUTY PRODUCTS UNIQUELY FOCUSED ON EYE HEALTH Every day we are assaulted by harmful invisible toxins. From atmospheric pollution to food toxicity, our bodies are at war. Especially our eyes. Now you can consciously protect them with a new breed of beauty created by leading innovators in the field of vision health, uniquely formulated for sensitive eyes, contact lens users, and sufferers of dry eye and digital eye strain. Our clinically-tested formulas are created through the lens of your eyes. We worship them, perhaps more than you do. That is why we've blacklisted toxic ingredients found in mainstream cosmetics and skincare. We not only embrace the safe beauty movement, we're leading a new conversation about optimal eye protection and endocrine health, Informed by a science-based platform. We develop highly effective products to bring out your boldest beauty without asking you to pay the ultimate price: your health. It's that simple. Learn more: @eyesarethestory