Editors' Ink is an outsourced content marketing solution, helping our clients produce valuable, relevant and consistent content. This translates to us taking your content and your research and the wealth of other information that you have in your business, rewriting it, crafting it and tilting it to speak to the right audience at the right angle. With the array of media platforms available now, it has never been easier for businesses to speak directly to their customers and other stakeholders. However, while businesses are experts within their fields, they are faced with the challenge of converting expert knowledge into engaging and relevant content. We learn your business, we immerse ourselves in your projects and then we talk about it. A lot. This way Editors’ Ink becomes a strategic partner in your business that understands your goals, understands your audience and ensures that they receive consistent and accurate communication from you. “You cannot bore people into buying your product; you can only interest them in buying it.” —David Ogilvy Establishing who your audiences are, hinges on what your story is. Once we know what we want to tell, we know who we want to tell it to. This in turn drives the appropriate channel for telling the story, to optimize audience participation. Some of our tangible solutions: Interviews and profiles. Editorial articles and features. Advertorial features. Newsletters and in-house communications. Web content, marketing collateral, press releases. Rewriting, editing and proof-reading. Presentations. Merging your expert knowledge, and a talent pool with decades of experience in telling stories, we provide you with a viable, scalable and sustainable solution for your content needs. We have a large group of journalists, writers, photographers, researchers and other interesting people that get involved at different points in your content marketing journey.
