user

DIREC (Digital Games Research Center)

Market Research

Overview

In the growing environment of the digital games market and industry in Iran and the world, the existence of accurate information and knowledge is crucial to analyze the rules, policies, industry conditions, competition atmosphere, consumer tendencies, and other indicators of business development in the field of digital games. The research department of IRCG, titled the Digital Games Research Center (DIREC), was founded in 2015 with the primary purpose of increasing the share of research in the digital games industry. In this regard, DIREC has established interactive communication with industry activists, including game studios, publishers, media, universities, and policymakers, and has access to considerable amounts of data and information by conducting periodic surveys on consumer behavior studies across the country. DIREC is the official reference for publishing statistical reports and enhancing the theoretical foundations of the digital game industry in Iran and is mainly active in the following four areas: - Conducting researches in the field of macro policymaking of the digital games ecosystem - Increasing the ecosystem intelligence by publishing statistical and analytical reports - Improving the theoretical foundations of game studies and enhancing the connection between the industry and academia - Supporting the research, production, and promotion of Serious Games in Iran