Overview

Human beings are trained to recall visual stimuli more than mere words and that creates a need to enhance the visual appeal of how a brand name is being read; which ultimately led us to choose our brand name as didot. didot, in itself, is a typeface that has a significant emotional appeal and conveys an idea of a business that is welcoming and outspoken. The name also contains an element 'dot' which, in a way, plays an important role in almost every design aspect. One can even choose a dot as a base start to design their logo. These concepts were aptly conducive to decide our studio name didot.