Ella Cope founded Della Yellow, a London based start-up, the year after graduating from Imperial College. Della Yellow partners with leading brands, offering a customisation service to your customers for their existing garments. There is heightened government focus on the fashion and textiles industry to make sustainable changes, but existing linear supply chains do not lend themselves well to this. We are supporting the fashion and textile industry to transition to a circular model. Della Yellow enables retailers of any size to offer a customisation service for existing garments directly from their own website. Our unique technology interface seamlessly integrates Della Yellow’s service with brands’ existing retail experience. We take care of warehousing, fulfilment, transport and customisation, removing the barriers to delivering sustainable fashion.
