Overview

Our mission is to eliminate the compromises involved in healthy food by developing and taking to market a new generation of healthy beverages that don't compromise on taste. We help in 3 key ways - North star - the role the beverage will play in the category ...what will it solve / improve for consumers - Proposition - defining the proposition ...what is it that the consumer will switch for - Product - developing a incredible delicious healthy product iteratively with consumers to create a beautiful product market fit that doesn't compromise on taste or function - Route to market - getting the first 100 stockists and iteratively adapting the 6 P's to maximise product sales and build a healthy P&L. In parallel driving down cost of goods to make enough margin room for scale. We hand over a replicable and scalable brand playbook to our clients.