Home-grown online grocery marketplace Dei has launched in Singapore. Standing for ‘Daily Everything’, Dei hosts more than 100 physical Singapore-based Indian retailers, and 20,000 products categorised into canned goods, clothing, locally sourced vegetables, fruit and meat. Dei provides an on-demand consolidated same-day delivery services for products like groceries, hardware, prayer items and home essentials amongst others. Many of these products are sourced directly from India and not available in other shops on the island. Dei helps to bridge the gap between e-commerce and the traditional brick and mortar space, allowing for the consolidation of shipments into one. Dei was founded to promote digital transformation and introduce new technologies for Little India’s merchant community. With Dei, Little India’s retailers and merchants can enjoy greater access to the greater Singapore community and increase their revenue by up to 30 per cent. Dei hope to collectively on board all business owners and merchants of Little India to ensure that everyone benefits from the nationwide digitalisation push. Furthermore, we are in discussions with representatives from Chinatown and Kampong Glam to expand into their respective precincts, thus providing a truly seamless experience for all Singaporeans. Our platform is currently raising seed funding for future expansion. It plans to build hyper-local, omnichannel-integrated marketplaces across Southeast Asia. The company is an official agency partner of the Info-Communications Media Development Authority of Singapore (IMDA) and Enterprise Singapore (ESG) under the country’s smart nation initiative. Dei is currently raising seed funding to scale up.
