Dara Senders, the bi-continental founder behind the Designer Label DARA SENDERS, strives to combine the ease and refinement of American dressing with the chic and whimsy of Parisian culture to create sophisticated and beautiful clothing for all women. The fit, fine lines, femininity, exquisite fabrics, enduring colors, and couture like craftsmanship are all hallmarks of the seasonal collections Senders designs. She is determined to redefine the fashion industry’s notion of the “standard fit” sizing rule; believing all shapes and sizes require stylish, exquisite and high quality clothing in contrast to what the current Designer Market sizing specifications offer. Senders is passionate in the reality that “fuller figured women” should be able to shop the same, dress the same, look and feel as wonderful and glamorous as their fellow “straight size women” can and do. Since 2016, Senders moved to Paris (continues to split her time between NYC and Paris) and began forming a team of highly talented couturiers to assist in her collection’s development and creation of fitting to a specific and innovative curve which goal is to fit every body properly and effortlessly Dara Senders was launched during Paris Fashion Week Femme Spring 2019 and was the first brand to premiere during PFW with size inclusivity at the forefront; showcasing models of all shapes and sizes seamlessly.
