Overview

A strategic marketing and branding agency offering SME's and corporates effective and competitive strategic marketing and communication services. We specialise in all aspects of the commercial, marketing, strategic planning and communication functions that is in the business of creating tailored strategic business & marketing frameworks and foundations, based on knowledge, from which brands can communicate, engage, and grow. Through data, knowledge, insights, and strategy we create bespoke and pragmatic solutions that provide the right strategic framework, that answers the business challenge, that engages the right target audience, at the right time, so as to achieve the right message, through the right communication environments so as to achieve the right results. Over 20-years’ experience within commercial and marketing management, strategic marketing and communication planning, business strategy, market research, consumer insights, value propositions, data analysis, and shopper marketing gained whilst working for I&J, Parmalat, Brandhouse, Ogilvy & Mather, Geometry Global, FCB, Nielsen, and his own wine label, Rare Earth Wines. Managed, launched, positioned, crafted, and influenced a number of household South African and International brands across a multitude of industries and categories: Financial Services, FMCG, Automotive, Health and Fitness, Liquor, Beverages, Tobacco, Digital, Tourism, and Luxury items. Have worked on brands, products, and services within the African and Middle East markets. Entrepreneurial minded and passionate about partnerships, understanding consumers and customers, building brands and the marketing process, from inception to shopper, that ensures real connections with customers and consumers and changing their behaviour. Believes that the best way to build brands is through knowledge and purpose, so as to deliver an authentic value proposition that engages consumers and customers.