Overview

We are an experienced, quality-obsessed consulting firm that helps technology companies convey their value to the marketplace. What's sets us apart is a unique blend of engineering experience and marketing excellence. Technical know-how Thirty years of hands-on experience in software engineering means we appreciate the intricacies of technical products. We grok the challenges engineers face and what keeps management up at night. Moreover, we know how to position products so that their benefits resonate with both. Marketing Savvy Two decades of experience in product marketing and marketing communications means we are surprisingly competent at both big picture thinking and detailed execution. We understand the technical sale is a complex process that requires an integrated approach to creating and delivering product, and to communicating its value.