Overview

The ‘Craftofindia’ project was conjured to play the key role of storytelling and therewith bringing social and commercial benefits to the artisan settlements. We desire to become the instrument through which the artisans can directly connect with the global audience, to be the resource which helps craft sell not as objects but stories and ideologies. We are vying to make not just ’sales’ but ‘dialogues’ between the craftsmen and their patrons, encouraging ‘co-creation’possibilities and a collective growth. We are committed to keeping all the good practices intact and all processes humane, just and ecologically balanced. Above all, we want to identify and recognize the faceless artisan. We want to... Reopen dialogue & Educate masses Bring handicrafts back to public memory and debate, such that they remain a part of policy making. Sell handcrafted produce Bring business and opportunities to craftsmen and improve their financial situation. See Beyond the artifact Tell the tales, traditions and process associated with the craft. Research and Archive Build an ultimate online self & people sourced knowledge resource for crafts. Co-create with buyer and artisan Highlight utility and malleability of craft to create contemporary artifacts/experiences. Help the artisan create modern day relevant designs, a combination of contemporary and ethnic. Maintain Transparency Keep all the good practices intact and all processes humane, just and ecologically balanced with regular disclosures.