Overview

We are a team of market research professionals and electric cooperative experts committed to advancing the cooperative purpose through market research services that lead to action. Our business was formed by electric cooperatives in North Carolina nearly 25 years ago when the cooperative industry was facing the challenge of deregulated retail markets. Co-ops needed access to timely and trusted data to improve member satisfaction and engagement. Today’s challenges are different but no less critical, and the need to hear from members is just as significant – if not more. We specialize in: • Turn-key services to track member satisfaction • Qualitative research that digs deep on member and cooperative issues • National benchmarking • Custom market research needs As a market research organization working exclusively with electric cooperatives, we are highly focused and specialized, allowing us to support and guide your research needs. Cooperative Insights is a business unit within the North Carolina Association of Electric Cooperatives.