Overview

CONTENT DECODED STANDS FRONT AND CENTER AT THE GLOBAL INTERSECTION OF HOLLYWOOD STORYTELLING AND BRAND MARKETING. BUILDING AND TRANSFORMING BRANDS Brands, media companies, and the creative community turn to Content Decoded to creatively and strategically identify, decode, and navigate opportunities to create what's next in media and marketing with premium story-driven branded creative and content marketing that wins the hearts, minds, and wallets of consumers. THE SCRIPT HAS BEEN FLIPPED The days of interruptive marketing are numbered. In fact, consumers stopped engaging with content that interrupts them along time ago because they can. The model hasn't changed since it was created, but technology changed the game. Consumers now control when, where, and how they interact with brands. If brands want to be relevant, they need to stop interrupting what consumers are interested in find ways to become what they're interested in. DECODING THE OPPORTUNITY In a world where everyone is a content creator, content is no longer king -- the consumer is. If they don't want their entertainment interrupted with traditional advertising then the advertising must become the entertainment. Consumers want stories. They don't care who it comes from as long as it's entertaining, informative and it makes them feel. That's what a great story does isn't it? It makes you feel. Those who engage consumers with story-driven creative and content will ultimately win the most valuable prize there is -- brand loyalty. TRANSFORMING BRANDS TO THINK CONSUMER FIRST AND ACT LIKE MEDIA COMPANIES The business and distribution models have changed, but brands, media companies, and the creative community have the opportunity like never before to check the ego at the door, rearrange the deck so everyone is equal, and collaborate on developing, producing, and distributing creative and premium story-driven branded content that wins the hearts, minds, and wallets of next-generation consumers.