Overview

Hi, I'm Cara Imperato. Thanks for your interest in Content with Heart! I write clear, meaningful content to help your audience answer their most important questions. Building on a career in B2B sales proposal management, I pivoted to content marketing in 2014 and started my freelance writing business, Content with Heart, in 2018. Since that time, I've achieved Top-Rated status through Upwork, partnering with clients in a variety of industries including healthcare, law, real estate, SaaS, and career development. If you need content to guide and educate, that’s what I love to do. I enjoy writing about how to navigate life transitions and make big decisions — like understanding a medical condition, choosing a career, moving to a new city, buying a house, managing a divorce, or evaluating senior care options for a loved one. I break down complex topics into easy-to-read, conversational pieces. When writing for a business audience, I focus on building credibility and trust during the buyer’s decision-making process. I remove the “business-speak” and write human to human, appealing to the real person behind the decision. As your writer, I’ll collaborate with your team to understand: ∘ your prospective clients’ mindset and motivations ∘ what problems they’re trying to solve ∘ how your product or service can help them ∘ where this content fits into your larger marketing strategy I love working with marketing agencies and organizations that care about the relationships with their partners, clients, and clients’ customers. Kind people who do good work. People who take pride in providing a great service and truly helping their customers. I can write blog posts, website copy, emails, e-books, and landing pages - always applying the latest SEO best practices. I can provide more samples upon request. I'd love to chat about your project! Send me a message here on LinkedIn or caraimperato@gmail.com.