Consilient Group LLC
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Consilient Group LLC-
Stewart Pearson Scot, Dad, Statistical Modeler, Marxist Economist, Global Marketer
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Greater Seattle Area
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Top 5%
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Overview
Consilience is the unity of knowledge from multiple disciplines that results in a paradigm shift. Marketing is in the throes of such a shift: from product to people, push to pull, buying media to earning attention, campaign to continuous engagement. Fragmentation of knowledge and discipline is the greatest barrier to making the shift.