As Peter Drucker wrote in his classic The Practice of Management from 1954, innovation and marketing is the only functions in a business that produces results; All the rest are costs. Mr. Drucker saw marketing as the distinguishing, unique function of a business. You use it to make customers choose you over the competitors – because of your uniqueness. But the growing use of retargeting and other ads based on data has unfortunately made most advertisements generic with a generic product-image on a white solid background. We’re making marketing the distinguishing, unique function of your business once again – and once for all.
