Overview

Colourstory Limited is a design led tech startup whose core product, Colourstory app, is a user application that creates colour timelines from any set of images for users to share and order as printed artworks. The genesis of Colourstory is in founder Arthur Buxton’s colour trend visualisation artworks. Spurred on by encouraging sales, he wanted to open up his method to a wider audience, in a sense crowd-sourcing his artwork. In essence, Colourstory offers digital and physical products that reflect the colour palettes unique to each person’s life by analysing their images. When colour is treated as a form of data, patterns emerge that are a unique signature of the source images. Currently this signature, which we call a ‘Colourstory’ traverses the boundary between artwork and data visualisation. Our USP is the concept of using colours from collections of images to create graphic narratives – hence Colourstory. Colourstories provide a novel, compelling, visually appealing approach to ideas such as ‘the quantified self’ and ‘life-tracking’. As an artwork, our process produces aesthetically pleasing results. If the viewer is tempted to delve deeper, the Colourstory offers fresh insight and reinterpretation of its subject matter, be it a wedding, a changing landscape or the first year of a child’s life. The insight and fresh perspectives offered make education and research attractive markets for further exploration, for example in areas such as art history or as a tool for exploring images in an educational setting.