CLOTHER has one mission: Make sustainable fashion accessible and simple! Fashion Industry is the 2nd most polluting industry in the world, representing almost 10% of the global CO2 emissions. And global consumption continues growing at an alarming pace (X3 between 2000 and 2030). Modifying our consumption habits is not an option anymore, it has become inevitable. Yet, finding true sustainable clothes, and trying them, can prove to be difficult. > Eco-friendly fashion is indeed lacking proper visibility, distribution, and positive shopping experience. This is the reason why CLOTHER has been created, with one key mission in mind: Make sustainable fashion accessible and simple. How? By combining a selection of engaged brands with an easy and comfortable shopping experience (from ordering to returns). Sustainable Brands Many brands around Europe are doing an outstanding job to propose alternatives to the mainstream and disastrous fast-fashion model: • Brands using recycled fabrics to propose low-carbon footprint Clother • Brands leveraging left-over stocks of fabrics to give them a 2nd life • Brands selecting only biological fabrics to drastically reduce the water and pesticides consumption, as well as CO2 emissions • And many more… Such brands often suffer from lack of awareness and scale of distribution. CLOTHER wants to put them in the forefront, to accelerate adoption of sustainable fashion in Switzerland. Comfortable Experience Between the delivery issues, the pain of returns, and the need to buy first and try afterwards, shopping fashion on-line is not always an enjoyable moment. With 4 Delivery & Return solutions thought to ease the life of shoppers, as well the “try before you buy” option, CLOTHER wants to eliminate those barriers. Because buying responsibly shall also be comfortable!
