Overview

Craig Carter is the creator of CIPHER, a proprietary methodology that is revolutionizing the current definition of “business”. We consistently create transformational cultural mindsets; crafting experiences that drive revenue and results. Carter entered into the luxury hospitality arena in 1994, forging his first company and creating a new market with WCM Inc., Chicago’s premier mobile spa company. With his team, they conceptualized and launched the "Westin In-Room Spa" program. Which was adopted internationally through out the Westin brand within one year of implementation. Guest feedback on the program of a consistent and emphatic, “yes!” to the question, “Did this experience change your view of the Westin Brand?,” marked a pivotal affirmation of the program’s strength in enhancing consumer perception of even the most established brands. His mission evolved from that of simply creating an amenity for guests to creating lasting experiences that drive results and loyalty. CIPHER was established to realize this inspiration in tangible ways. Carter draws from a twenty-five year career spanning significant market share and revenue growth, high client satisfaction scores and media accolades. His long-term vision and vanguard approach to business, and uncanny ability to create performance-driven cultures continue to deliver outstanding results for his clients.