Cake is the sport, entertainment and culture agency of Havas. We build meaningful connections between brands and consumers through culture, using our proprietary Meaningful Brands in Culture study and strategic approach. All our ideas fuse bold thinking with brilliant creativity, underpinned by data and insight. We do this through earned media, social, influencer marketing, sponsorship and partnerships, and live experience; delivering this for some of the most well-known brands and rights holders in sport and culture, including: Aston Martin F1, BT, Carling, Captain Morgan, Commonwealth Games England, EE (BAFTA, Glastonbury & Wembley), Gordon’s Gin, JD Sports, Major League Baseball, NFL, PayPal, Puma, The FA and UNICEF. We are part of the Havas Group, owned by Vivendi, enabling us to collaborate within one of the most integrated communications networks globally. The Havas Group has a talent pool of 20,000+ across 100 countries. In the UK, the Havas Village (HKX) is made up of 22 agencies based in one location, in London’s Kings Cross. The unique Village model consists of best-in-class agencies all operating under: • One P&L • One Shared Vision • One Way of Working Check us out at: http://havaskx.com/cake or see what we're up to by following @CakeGroup on Twitter or Instagram. If you'd like to know more about working with us, or for us, then feel free to reach out to Charlie at charlie.piggott@havas.com.
