Africa is the birth place of coffee , yet the majority of coffee produced is exported, with lower grade coffees imported for local consumption. Café Neo embodies a new approach to coffee on the African continent, a new world, if you like. Our name, Neo, means “gift” in Tswana and this encapsulates our view of coffee as a resource that should be cherished. We sell fine coffee grown in Africa to be consumed by the African consumer. We aspire to be that brand across Africa that provides a third space where customers can escape, meet like-minded dreamers and create great things. Neo is thus less about a café chain but more about building communities around powerful ideas, with strong Africa is the birth place of coffee , yet the majority of coffee produced is exported, with lower grade coffees imported for local consumption. Café Neo embodies a new approach to coffee on the African continent, a new world, if you like. Our name, Neo, means “gift” in Tswana and this encapsulates our view of coffee as a resource that should be cherished. We sell fine coffee grown in Africa to be consumed by the African consumer. We aspire to be that brand across Africa that provides a third space where customers can escape, meet like-minded dreamers and create great things. Neo is thus less about a café chain but more about building communities around powerful ideas, with strong linkages to entrepreneurship, creativity and innovation. Neo, celebrating the return of coffee to its African roots, one cup at a time.
