From a one-room apartment and a Facebook account in April 2016, By AMICA (formally Dee’s Pop Up Shop) started as more than affordable fashion and the latest trends. Rooted in her passion to support women on their journey to confidence, founder and professionally trained fashion designer Dee spring-boarded her start by combining dress-making skills & sense of community. We are a growing group of visionary women on a mission to uplift all ages, bodies and backgrounds through authentic and true representation.
