Overview

Brite Idea Foods is an incubator of healthy and nutritious products. We look for niches based on consumer trends and category growth and strive to make them as natural as possible by (sur)passing the "would we give it to our kids" test. Our flagship product is H2wOw, the first natural water enhancer made from real fruit extracts, botanicals and essential oils. In the rapidly-growing, billion-dollar water enhancer category, H2wOw aims to disrupt the shelves laden with artificial colors, sweeteners, preservatives and flavors. Now available in five unique flavors (Watermelon Honeydew, Cucumber Lemongrass, Ginger Lime, Grapefruit Mandarin and Lemon Spearmint), H2wOw liquid water enhancers contain nothing artificial, include natural electrolytes for hydration, and are made with the highest quality ingredients, most of them organic. H2wOw aims to be the leader in TASTE and has sourced ingredients from around the world (from Cold-Pressed South African Lime Oil to Wild-Harvested Nepalese Lemongrass Oil) to create amazing flavor combinations unlike anything else currently available. H2wOw is clear, lightly sweetened with organic agave and organic stevia, and contains only 3 calories per serving. Each 2oz bottle of H2wOw makes 24 servings. More information can be found at www.H2wOw.com and products can be purchased at Amazon.com --http://amzn.to/17e05YP MARCH 2016 UPDATE: NEW! Our 11oz Corporate Foodservice Microkitchen bottles with 125 servings per bottle are being distributed throughout the Bay Area and nationwide. Contact Todd Eichler (todd@briteideafoods.com) for samples or to set up your company with a delicious beverage to add to tap, still or sparkling water or to use as an apres work cocktail mixer. It's economical, environmental and delicious!