Overview

At Bright Aspects, we proactively seek to solve tough business cases that our fellow Marketo user friends face. Bright Hooks came in the existence due to our focus on helping the Marketo community from the lessons we have learned from several consulting engagements, the work we have already done. Bright Hooks allows any Marketo power user to add essential functionality they need but is very cumbersome to implement using vanilla Marketo programs. And they can do it in '10 minutes or less'. It is a SaaS solution that enables marketers to solve tough problems in less than 5% of time and cost they would otherwise have to spend. But what can you do with Bright Hooks? Here are a few items. Data Generation Generate personalized QR code Generate unique id/promo code Data Augmentation Calculate age from birthdate Maintain activity history over 3 months Data Cleansing Cleanup Address from USPS database Abbreviate US state to 2 char code. Data Decision Check if one field contains in another Wildcard (*) pattern matching Email domain ‘Ends with’ Data Formatting Format currency values Format phone numbers Display numbers in ordinal format Date field formating Data Manipulation Apply proper case to names Localize date Replace part of a field Data Transformation Cleanup referrer GUID to friendly value lookup Data Extraction Extract part of a field Extract domain from email address XPATH for XML data Data Validation Filter junk values Verify email addresses if reachable Event Create a map for the event Generate personalized event ticket Promotions Fetch next unused promotion code from a list Generate unique coupon code Time of Inquiry Suspend MQL updates for holidays Personalize message based on time of inquiry & business hours Advanced Show current time in lead’s time zone Send emails based on lead’s time zone Custom We can create custom webhooks for your specific needs.