Overview

Engage BRAND AVIATORS™ to: • Give your brand an inner structure by linking it to human biological values • Track down the right mental hierarchies of your brand and the concepts they allow to develop • Discover new platforms and white space opportunities in existing categories for your brand • Tap into them through concepts backed up by neurobiology and biosemiotics • Inject emotions back into product features and brand distinctive assets • Develop a detailed product brief in which all elements are neurally aligned Use the neurobiological lens to: • Go beneath the surface of rationalized stated needs to discover uncharted mental territories • Escape technology boundaries by rooting innovation in what people feel • Neurally translate needs into ingredients, materials, shapes, words, colors, sounds etc. • Predict trends before they emerge capturing the deeper underlying shifts in consumer behavior • Base your decisions on measurable, scientific foundations • Discover new aspects of your brand character that allow new products to be developed We are on a mission: to inject emotions back into products. Neurobiology has confirmed that the brain cannot survive without meaning. Thinking of brands as interchangeable which are not necessary to provide meaning has driven to a sea of sameness, unsatisfied consumers, reduced emphasis on creativity and real innovation and over-dependence on competition through functional features and pricing. For more information please visit our web site: www.brandaviators.com or contact me at: c.pantidos@brandaviators.com