Our mission is to bring the cherry - new innovative, rising and COOL brands on the cake, i.e. the classic "always-the-same" brands and brick & mortar stores. More than ever, the retail needs to be innovative and offer an experience to clients. Online is a great tool to build up the brand awareness. But we believe that the offline has even more potential to create the connection. We focus on practical products needed everyday (for work, holidays, sports, travel or commute) transformed in a fashionable & premium retail concept. We believe the segment of products well-made, made to last, with sustainable values and at a fair premium price has a bright future.
