Overview

LET’S CREATE THE FUTURE OF PET FOOD. Thousands of products. Billions of dollars. Hundreds of first-of-their-kinds. That’s the Blue Indie impact. WHAT WE DO We bring a holistic approach to pet food innovation and development, utilizing our decades of cross-category experience to deliver a bespoke, end-to-end solution. We combine trend forecasting, market research, and product development to create successful product driven by strategy, innovation, and insights. It’s this approach that’s enabled us to create one-of-a-kind products over our 20+ years in the pet business. We believe in making our clients’ aspirations come to life by building products for success and having fun along the way. We Make Pet Food Happen. Leverage our deep expertise. And Passion There’s nothing that fires up our team of innovators more than helping our clients envision the future of pet food. These are some of the areas that spark joy for our team of strategists, creatives, consumer insights specialists, food scientists, and scale-up specialists.  Plant-Based  Getting Start-Ups off the ground  Beverages, Liquids and Toppers  Cultivated Meats  Snacks & Treats  Product Development  Blue Ocean Innovation  Supplements and Functional Foods  Novel and Upcycled Ingredients and Products  Marketing & Branding We are a team of passionate inventors, focused on forward-looking opportunities to change the world of pet food through our engagement with the industry at large, and specifically through the work we do for our clients. Our thinking is informed by where we work, literally, at the intersection of the Kansas City Animal Health Corridor of innovation, surrounded in the diversity and bounty of The Heartland’s pet food ingredient scene, and connected with the activism and trends that have emanated from pet parents and beyond. We don’t just work in the pet food industry: we conceptualize it, formulate it, scale it.